Spark Alliance: The EU's response to the Tesla Supercharger

In the context of the European initiative on the accelerated adoption of electric cars and the ban on the production of internal combustion engines by 2035, criticism has largely focused on the lack of charging infrastructure. It is this weakness that a new project called Spark Alliance is supposed to address. Four of Europe's largest charging companies have joined forces in this direction to create an extensive network of stations that could compete with Tesla's well-known Superchargers in terms of range. Will Spark help European carmakers make a faster transition to electromobility and end the era in which the American giant reigned?

One charging network for all

The Spark Alliance was introduced on April 2, 2025 and brings together four strong names in the European charging infrastructure – Italy's Atlanta, France's Electra, the Netherlands' Fastned and Germany's Ionity. Together, they want to create a unified charging network that will significantly accelerate the transition to electric cars across the continent. This is a fundamental and groundbreaking step in the electrification of European transport. The aim of this agreement is not only scale, but also uniformity in payments and compatibility, despite the fact that they are different companies. From June 2025, customers will be able to use the mobile application of any project member to make payments. As Reuters reported, this approach is intended to solve the current problem of disparate payment systems between chargers from different providers and improve the user experience.

Comparison with Tesla Supercharger

The Spark Alliance plans to launch up to 11,000 ultra-fast chargers in 1,700 locations across 25 European countries, which, according to alliance representatives, should surpass even Tesla Superchargers in numbers. The charging power is also set to be higher. Spark stations are supposed to offer charging up to 400 kilowatts, while Tesla Supercharger normally offers 250 kilowatts, although it plans to increase to 300 to 500 kilowatts. There will also be a difference in the already mentioned uniformity. Tesla has long kept its system closed only to its own vehicles and only began opening it to other brands at the beginning of last year. An important difference is also the commitment to use renewable energy sources. Although Tesla communicates its environmental vision, it uses it inconsistently in practice for chargers. According to Energynews and Electrek, Spark is trying to fill this gap with cleaner energy directly at the point of charging, as this is one of the key factors for a climate-responsible transition to electromobility.

Impact for Tesla

If Tesla doesn't accelerate the expansion of its Supercharger network and open up more to partnerships, it could lose a significant portion of market share. That process appears to have already kicked off, as its sales in Europe have been facing sharp declines since the start of the year, but this is largely attributed to the controversy surrounding CEO Elon Musk. While the Spark alliance is a competitor to Tesla in Europe thanks to its larger scale, faster charging speeds, and openness to all brands, it also creates space for collaboration. The project thus supports the overall growth of the sector, which can also benefit Tesla, as a leading manufacturer.

Will Spark help the European automotive industry?

The Spark alliance also represents a key milestone for European carmakers such as Volkswagen, Mercedes-Benz, BMW and Porsche, as it directly responds to one of the main challenges of electromobility – insufficient and fragmented charging infrastructure. Its expansion will strengthen consumer confidence while reducing pressure on carmakers, which have so far had to rely on either their own networks or complicated partnerships. In addition, all of these automakers were part of a consortium that founded Ionity, a member of the Spark Alliance, which means they can directly benefit from the success of the project.

Key factors in favour of carmakers

For Volkswagen, charging infrastructure is key due to the growth of its ID. In the case of Mercedes-Benz, the Spark Alliance is reinforcing its plan to electrify its portfolio, especially the electric cars in the EQ series. BMW, like Mercedes-Benz, can rely on a stable and fast charging infrastructure, which is supported by models such as the i3 and iX. Porsche can also strengthen its competitiveness on the European market with the Taycan. However, these manufacturers face serious competition, especially from China, while also being exposed to geopolitical and trade tensions. The current pressure may affect their profitability, but according to Delano.lu data, Spark may allow them to focus on further developing and promoting electric vehicles.

Meeting sustainability goals

While this initiative does not address geopolitical factors or US tariffs, it does strengthen the position of European producers domestically. Thanks to the synergy of systems and the use of renewable resources, these labels can better meet both sustainability goals and EU infrastructure development plans. The psychological effect is also important – a single, strong network supports the idea that electromobility in Europe is no longer just a vision, but a reality. As reported by DW.com, this means an opportunity for carmakers to shift their attention from solving technical barriers to innovation, performance and affordability of their models.

EU aid

The European Union also does not leave the development of electromobility to chance. According to the Alternative Fuels and Infrastructure Regulation (AFIR), starting this year, fast chargers are to be installed every 60 kilometres on major roads.  According to Virta Global estimates, up to 3.5 million of them should be in operation by 2030. The Spark Alliance fits perfectly into these plans. Its network can help car manufacturers meet emission limits and regulations that will become increasingly stringent.

A brighter future for e-cars

The Spark comes just in time to help overcome one of the last major hurdles in the mass adoption of electric vehicles in Europe. It can significantly strengthen the position of domestic carmakers in competition and at the same time help them meet the EU's increasingly stringent emissions and infrastructure targets. Although this means additional competition for Tesla, the project can contribute to overall growth and better stabilization of the market, which will benefit everyone.

 

Ovaj tekst predstavlja marketinšku komunikaciju. To nije nikakav oblik investicijskog savjetovanja ili investicijskog istraživanja ili ponuda za bilo kakve transakcije financijskim instrumentima. Njegov sadržaj ne uzima u obzir individualne okolnosti čitatelja, njihovo iskustvo ili financijsku situaciju. Prošla performansa nije jamstvo niti predviđanje budućih rezultata.

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